The coffee shop business is increasingly attracting many enthusiasts. This is due to the shift in the meaning of drinking coffee for people. In the past, the habit of drinking coffee was only for the elderly. But now, enjoying coffee has shifted to a young person’s lifestyle.
Even many young people have to start the day with a cup of coffee. The increasing number of coffee lovers has become an attractive business field. Unfortunately, this is accompanied by mushrooming competitors, making it important to determine a different coffee shop concept.
Determining the concept of a coffee shop can strengthen business branding . A well-thought-out concept can be a differentiator that attracts consumers to visit. Therefore, determining the concept is very important in the development of the coffee business.
Here are some tips for determining the concept of a coffee shop business, find a unique character that can attract consumers.
Thinking through the Coffee Shop Concept
Careful concept planning makes it easier to complete the next step. Businessmen will easily run the management system, market their products and produce their products.
The main foundation of a business in the coffee industry must be clear. Thus, future business implementation can be harmonized. Concept selection can be thought of together with partners to make it more personalized.
Determining the Location of a Coffee Shop
Location is the most crucial thing, here the product is marketed to buyers. Even if you use the foodtruck coffee concept, the location must be clear. Nowadays, many business owners utilize small spaces such as garages or small kiosks.
Most narrow locations selling take away coffee, coffee to go concepts are usually near office buildings. Their main customers are busy office workers who need coffee to refocus on work.
Coffee industry business owners can determine the concept after finding a place or vice versa. Choosing a strategic location is a point of supporting the popularity of coffee shops. The easier it is to reach consumers, the more likely the shop’s success.
So, choosing a location near the center of the crowd makes the shop easily visible to potential customers. Rest areas are also suitable locations for coffee shops.
Determine Interior and Exterior Design
An attractive exterior design can create curiosity from consumers to come closer. Meanwhile, a cozy and unique interior will leave a certain impression on visitors. The combination of the two will enable an increased impression on visitors, so that they will come back a second time and so on.
The cozy interior and the right lighting can make visitors linger. Pay attention to the selection of comfortable tables and chairs, as well as providing a special smoking area. Do not let non-smoking visitors feel uncomfortable.
There are so many interesting coffee shop concepts, such as industrial, minimalist, unfinished, and many others. In addition, there are also those that are intentional, carrying the theme of hidden gems and neighborhood cafes. It usually chooses a hidden location, but has certain specialties that many are looking for.
Determine Menu and Material Supplier
The menu is the main part of a coffee shop. Determining the menu usually matches the initial concept. If you are implementing a coffee take away concept , you will usually only provide drinks. Although many also serve desserts.
There are also coffee shops that serve coffee with sweets. In fact, some also provide large meals and refreshing drinks such as juices.
It is equally important to find suppliers of food and beverage ingredients. Ensure the best quality at a budget-friendly price. Having the right supplier guarantees the accuracy of material procurement so that you don’t run out.
Promotion
If the concept and all the steps are well followed. So, now is the time to promote your coffee shop. Businessmen can make promos when they first open with the right calculations, do not let the budget boncos at the beginning of the promo.
Utilize social media to market information about the shop. Creating new and unique menus and marketing them through promotions can attract customers. However, businesses must pay attention to the quality and taste of the menu, not just the novelty.
Make sure to promote the shop attractively, but also not exaggerate. Showing the best to consumers starting from service and products makes the shop have its own trust.
So, do you already have an idea of your dream coffee shop concept? (*)
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