Coffee is a popular beverage around the world, especially for the younger generation today. Coffee has become a favorite among young people because it has become a modern lifestyle and social status.

Because of this, the development of the coffee industry and production is increasing year by year. The amount of Indonesian coffee production alone according to data from the Central Statistics Agency (BPS) in 2019 amounted to 742 thousand tons.

However, the massive coffee industry has a huge impact on the environment and the sustainability of nature. Such as deforestation, chemical product contamination in pesticides and fertilizers, forest uniformity, and others.

So what is the solution?

Behind the Coffee Industry

According to a 2020 report by the World Food and Agriculture Organization (FAO), about 10 million hectares of forests worldwide in 2015-2020 were lost each year to agriculture and other plantation industries.

The massive growth of the coffee industry has led to many forests being cut down to make way for coffee plants. Deforestation adversely affects the environment and contributes to climate change. Forest loss can also threaten the survival of humans and ecosystems.

The massive growth of the coffee industry has also contributed to the use of harmful pesticides and herbicides. Pollution of the environment, water, soil and air causes various disturbances and damage to nature.

In addition to deforestation, the coffee industry also brings adverse impacts on the use of child labor and labor exploitation. The coffee industry often employs workers who are not old enough and pays them very low wages.

Data from the International Labor Organization (ILO) in 2017, shows that around 152 million children worldwide work as laborers, and around 70% of them work in the agricultural sector, including in coffee production.

What is the Green Trend?

The green trend is a movement or shift towards more environmentally friendly practices and policies. This trend refers to efforts to reduce negative environmental impacts through more sustainable and socially responsible practices, including more efficient use of resources and reduction of waste and emissions.

The green trend can also include the development of more environmentally friendly products and technologies. The green trend is becoming increasingly important as awareness of the negative impact that conventional practices have on the environment and people grows.

One of the efforts in the green trend is to increase the use of organic farming methods and the use of natural fertilizers. This method helps maintain soil fertility, reduces the use of chemical pesticides and herbicides, and helps farmers improve the quality of coffee produced.

Green Trends in the Coffee Industry

Many coffee companies have started green trend programs since the urge to maintain the ecosystem in their industry. In addition to the use of sustainable farming methods, coffee companies have also started using green technologies in the production process, such as the use of renewable energy and reducing the use of fossil fuels. Thus, manufacturers can reduce energy costs and improve their brand image.

In the agricultural system, the green trend in the coffee industry began with the agroforestry farming system, which is optimal and sustainable land utilization, by combining forestry and coffee plantation activities, social, economic and cultural processing of the community.

In terms of packaging, many coffee companies have also started to switch to eco-friendly packaging that can be recycled or made from biodegradable materials.

This green trend in the coffee industry not only benefits the environment, but also benefits coffee farmers and producers. By using sustainable farming methods, farmers can reduce production costs and increase the productivity of coffee plants.

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