Coffee is one of the most widely consumed beverages in the world. Almost everyone has tasted coffee. However, these days, it’s not just the taste and aroma of coffee that’s attractive. Coffee has also become a symbol of culture and lifestyle. In fact, coffee shops have become a popular place for millennials to relax, hang out, and work.
In this article, we will discuss the rise of coffee shops and how millennials are fueling coffee culture.
Millennials and Coffee Shops
The millennial generation, which consists of people born between 1980 and 2000, has been instrumental in the rise of coffee shops. This generation is known for being critical consumers and always looking for new experiences.
This generation wants to try something unique and different. Therefore, modern coffee shops that offer a fun and unique atmosphere are popular among millennials.
They want to spend time with friends while enjoying good coffee and a pleasant atmosphere. Not only that, millennials are also very active on social media, so instagramable coffee shops are a big draw for them. They want to share their experience at the coffee shop with their friends on social media.
Coffee Shop as a Lifestyle
Apart from being a place to enjoy coffee, coffee shops have also become a symbol of lifestyle. Coffee shops are places to relax, work, and hang out with friends.
Coffee shops are also a place to show social status. Some people even go to coffee shops on purpose to show that they are busy and have important work.
In addition, some coffee shops also offer complete facilities, such as meeting rooms, wifi, and coliving spaces. This makes coffee shops a comfortable place to work and collaborate.
Coffee Shop Revival
Previously, coffee shops may have been just a place to buy coffee or a gathering place for the older generation to spend time with relatives. However, it has now become much more than that.
Modern coffee shops are not just about selling coffee, but providing an atmosphere and place that allows the younger generation to connect with each other. The music that plays, the attractive interior, the variety of drinks and the friendliness of the baristas are other attractions of modern coffee shops.
Therefore, the younger generation or millennials can explore themselves more expressively and interactively. Especially the facilities presented by modern coffee shops such as wifi, discussion rooms, non-smoking areas, health friendly dishes, and others, provide an exclusive experience for millennials.
It is not uncommon for modern coffee shops to organize gigs or mini concerts and events in their cafes. This makes millennials’ leisure needs glamorously fulfilled.
Thecurrentsocial culture andwork-from-anywherecareer activities also support millennials to be active outdoors, especially the work demands that require them to be on-time at any time. Then, a modern coffee shop or cafe is the right answer.
Coffee shops will continue to grow and become part of the modern lifestyle. However, we need to remember that coffee shops are not just places to drink, but also part of the celebration of a new culture. As consumers, we have a responsibility to choose coffee shops that are environmentally friendly and support a sustainable coffee industry.
If you are a coffee producer from various regions, do not hesitate to open a shop on the KopiKita platform, so that coffee lovers from all over Indonesia can taste your coffee production. Apply for a business on the KopiKita platformnow by filling out the the following form .
Are you a coffee lover? It’s time to visit the KopiKita platform to find coffee from various regions in Indonesia at the best price.
