Have you ever heard of corn coffee? Let’s get acquainted with kopi jitu. Although known as corn coffee, jitu coffee is not solely made from corn. The name kopi jitu itself comes from the Javanese “kopiné siji jangungé pitu“. The meaning is “coffee is one corn is seven”.
So, kopi jitu refers to ground coffee made from a mixture of coffee beans and corn with a composition of one serving of coffee and seven servings of corn. Unlike coffee in general, jitu coffee has a more savory taste because it is dominated by the taste of corn. No wonder the price of jitu coffee is also more affordable than pure coffee.
Kopi jitu is also considered safer for the stomach because it is low in caffeine. One of the famous jitu coffee brands is Sidomukti. Sidokmuti jitu coffee is produced in Malang with a traditional production process so that the aroma and freshness of the coffee obtained is authentic. The recipe has been passed down from generation to generation so the taste remains authentic.
History of Kopi Jitu
The mixing of coffee and corn in kopi jitu is motivated by the economic conditions in the community. In one article, Moelyono Soesilo shared that the wave of coffee trends can be divided into three parts and jitu coffee falls into the first wave.
Before the year 2000, coffee was known to be expensive and unaffordable among the public. So coffee is mixed with corn to lower the production price. This was the first wave of coffee trends in Indonesia.
In the second wave of coffee trends in Indonesia (around 2000 to 2010), maize commodity prices increased due to the need for maize for livestock and vegetable oil processing. So the addition of corn in coffee is no longer considered profitable. Since then, pure coffee has been widely produced and increasingly loved for its unique flavor.
Indonesia’s own specialty coffee is even favored and famous in foreign countries. In Indonesia itself, the growth of coffee shops and cafes is increasingly widespread. The terms and various types of coffee menus have also begun to be recognized by the public at large.
The year 2010 to date has entered the third wave of Indonesian coffee trends. It started with white coffee which is on the rise. White coffee itself is a mixture of coffee, cream powder, and sugar, or you can call it 3-in-1 coffee. Although it has just become famous in the community, white coffee concoctions have actually been known for a long time. But with a marketing breakthrough, white coffee is becoming widely known again.
Not only white coffee, ready to drink coffee is also gaining popularity. This term is used for ready-to-brew and ready-to-drink coffee that can be found in coffee shops, shopping centers, and street vendors.
Indonesian Coffee for the World
Coffee has become one of the strongest lifestyles for Indonesians. Based on data from the International Coffee Organization (ICO), coffee consumption in Indonesia reached five million 60-kilogram bags in 2020/2021. It’s no wonder that coffee shops and the number of people who consume coffee in Indonesia are so numerous.
Indonesia also has many coffee-producing regions. In Indonesia, famous arabica coffees include Gayo, Bali Kintamani, Flores Bajawa, and so on. While the famous robusta coffee is Wash Java and Flores Manggarai. But there is no denying that from the north to the east of Indonesia, there are various other excellent coffees.
The increasing amount of coffee consumption also affects its production. According to the Central Bureau of Statistics, Indonesia produced up to 794.8 thousand tons of coffee in 2022, an increase of at least 1.1% from the previous year. Sumatra is the largest coffee producer at 26.72% of the national coffee.
One of them is Lampung and North Sumatra as the largest robusta coffee producer in Indonesia. With such a large output, Indonesia also exports a large amount of coffee. In 2022, Indonesia will be able to export national coffee to the United States at least 55.75 thousand tons as well as to various other countries.
Indonesia’s coffee culture has been known for a long time. Kopi jitu itself was created in the first wave of Indonesian coffee trends due to the high price of coffee. In order to enhance the flavor, some people mix one serving of coffee with seven servings of coffee so that the taste becomes more savory.
From 2000 to 2010, a second wave of coffee trends emerged, characterized by the production of pure coffee that began to flourish in the community. Currently, the coffee trend has entered its third wave since 2010. The third wave was characterized by higher coffee consumption and the proliferation of coffee drinks such as white coffee.
Are you interested in enjoying jitu coffee?
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