Jakarta, October 18, 2022

Today the world is overshadowed by the word crisis. World governments are sounding the alarm. Because next year the world is predicted to experience a recession, including in Indonesia.

There are several arguments why the threat of a 2023 recession is becoming more real. First is the high inflation rate in many countries, then the strong dollar phenomenon, the food crisis and the Russia-Ukraine war which is far from peaceful.

Recessions and crises affect various aspects of life. The food sector and especially the coffee commodity is no exception. According to economists, the logical consequence of a recession is soaring food prices. Meanwhile, people’s purchasing power is reduced.

Coffee Market Outlook 2023: Weighing the Challenges and Opportunities of the Coffee Industry in a Year of Uncertainty.

So what about the coffee commodity? Will the consumption decrease?

If seen from the patterns that occurred in previous years. The recession did not have a significant impact. Simply put, despite the recession coffee consumption did not decline. In fact, the opposite is true: it has increased dramatically.

For example, in 2008 when America was hit by the economic crisis. Data shows that consumption there has not decreased. Even during the crisis in Europe in 2010-2012. Coffee consumption on the blue continent has remained relatively flat.

With the current economic uncertainty and geopolitical turmoil, it is interesting to see the impact on commodities, especially coffee. Therefore, KopiKita collaborated with Kapal Api Global to initiate a hybrid webinar with the theme Coffee Market Outlook 2023. This hybrid format event will be held on Wednesday, October 19, 2022, at Hotel Borobudur Jakarta, from 11:00 – 13:00 WIB.

The discussion will feature two key speakers, Moelyono Soesilo, a Global Coffee Trader and Founder of Kopikita, an application that serves all community-based coffee-related needs. On this occasion, Moelyono will present a theme on Indonesia Coffee Outlook 2023.

On the other hand, another speaker, Judith Ganes, was also present. He is a Global Renowed Coffee Analyst. Judith will also present the Global Coffee Outlook 2023.

The two topics above are important to discuss given their urgency and proximity to the current state of society.

Coffee industry players need to look at the challenges and opportunities of the coffee industry that will occur in 2023. Day by day, the local and global coffee industry continues to change. Therefore, it requires careful preparation for business people.

Want to join Coffee Market Outlook 2023: Challenges & Opportunities now? What are you waiting for, register here: Coffee Market Outlook 2023

JIf you are a coffee producer from various regions, do not hesitate to open a shop on the KopiKita platform, so that coffee lovers from all over Indonesia can taste your coffee production. Apply for a business to the KopiKita platformnow by filling out the following form .

More information about KopiKita can be accessed through: kopikita.id